Web analytics tools like Google Analytics can’t detect the sources of these shares accurately, making them “dark.” Rather than attributing the sources correctly, analytics tools typically attribute them to the direct channel. ![]() Dark posts and dark social are not the same thing-and both are far less sinister than you might think.ĭark social is when a user shares a link to your company’s website content privately, such as via text, email, or messaging apps like WhatsApp and Messenger. What Are Facebook Dark Posts?įirst, let’s address a common misunderstanding. ![]() If you’re a seasoned Facebook admin and manage an active Facebook page for your business or client, you’re probably pretty good at responding to comments on your organic posts.īut how quick are you to respond to comments on your unpublished posts (i.e., Facebook dark posts)? You know, those posts that don’t show up on your Facebook page but do appear in users’ news feeds when creating Facebook ads. ![]() ![]() We’ll share everything you need to know about dark posts on Facebook, so you can start managing them today! Want to respond to comments on Facebook dark posts? Wondering what these posts are and where to find them?
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